Where a gym loses new members.
Often before they even reach the gym floor.
- The trial request
It arrives on Instagram at 10 pm. Nobody confirms it, and the motivation fades.
- Trial day
They booked, then forgot. No reminder.
- The day after
The trial went well, then nobody gets in touch.
- A few weeks later
They didn't sign up. Their number is in a notebook at reception.
Two services, built for a gym.
You can buy them separately. Connected, whoever asks for a trial on your landing page gets a time straight away.
Websites and landing pages
A landing page is a page built for one ad and one request. For a gym it's usually the free trial, often tied to September or January. The form asks for name, phone, email and preferred time.
More about websites and landing pages →- Free trial
- Classes
- Personal training
- Gym website
Automated communication
Whoever messages you on Instagram, WhatsApp or your website gets a reply straight away. A few questions about goals, experience and times, then the trial in the diary, a reminder beforehand and a message the day after. People who don't sign up get a new message a few weeks later, only with their consent.
More about automated communication →- Messenger
- Website chat
Two messages, two people.
These are examples. Times, classes and memberships are written with your gym's information.
Example conversation
A free trial
Example conversation
Evening classes
The questions before the trial.
They help offer the right trial. Then the trial or a first session with an instructor, at the gym.
- What's your goal?“Getting back in shape”
- Have you trained in a gym before?“I stopped a couple of years ago”
- Which days and times would suit you?“Evenings, after work”
- Are you interested in classes or training on your own?“Classes”
Before and after the trial.
Here people decide within a few days, and follow-up keeps to that pace.
- The day beforeThe trial reminder.
- The day afterA message to ask how it went.
- A few weeks laterA new message for people who haven't signed up, only with their consent.
- September and JanuarySeasonal offers, only to people who have given consent.
What it does on its own, what goes to your instructors.
Anything to do with health stays with a person.
On its own
- Replies on Instagram, WhatsApp and your website, even in the evening.
- Asks about goals, experience and times.
- Books the trial or a first session and sends the reminder.
- Writes the day after the trial to people who haven't signed up.
Straight to you
- Injuries, pain or health conditions.
- Requests for under-18s.
- Cancellations, refunds and membership disputes.
- Complaints.
Questions
What gym owners ask before they start.
I already have membership software.
That's fine, keep it. Automated communication works earlier: it replies to people asking for a trial, books it and follows up with those who don't sign up. How it works alongside your software we'll look at on the call.
People come if they want to, not because of a message.
The motivation is there when they ask for a trial. A time straight away and a reminder help it not fade along the way.
Can you bring back the people who did a trial?
We can't promise sign-ups. We can make sure people who did a trial get a message the day after and, if they don't sign up, a new message a few weeks later, with their consent.
My margins are tight.
That's why it pays not to lose the enquiries you already get. Prices are clear and you know them before you start.
I handle Instagram myself.
Good, keep doing it. Automated communication replies to the messages that arrive while you're on the gym floor or at the end of the day, and the content stays yours.
How much does it cost?
Prices are the same for every industry and are on the Pricing page.
Not just gyms.
We work with businesses that live on enquiries and appointments. Gyms and fitness studios are one of them.