Where a window company loses customers.
Comparing quotes comes down to timing and attention.
- Sunday evening
They ask for a quote for six windows. You read it on Monday, after they've written to others.
- PVC or aluminium?
A simple question goes unanswered, and they choose whoever answered it.
- Waiting for the survey
The measuring visit is weeks away. Meanwhile someone else has measured up.
- After the quote
They compare on price alone, and nobody explains the differences.
Two services, built for windows and doors.
You can buy them separately. Together, whoever asks for a quote on your landing page gets the first questions straight away.
Websites and landing pages
A landing page is a page built for one ad and one request. For a windows company it's usually a quote with a survey visit, or a page on one product such as PVC windows or front doors. The form asks for name, phone, email, roughly how many windows and town.
More about websites and landing pages →- Quote with survey
- Windows
- Doors and shutters
- Company website
Automated communication
Whoever messages you gets a reply straight away, even out of hours. A few questions on quantity, material, type of home and timing, then the measuring visit or a showroom appointment. Anyone who received a quote gets a follow-up.
More about automated communication →- Messenger
- Website chat
Two requests, two routes.
These are examples. Answers about materials are prepared with what you sell, and technical doubts go to your team.
Example conversation
Six windows to replace
Example conversation
A question about materials
The questions before measuring.
So the survey starts with the right information. Then it's booked at home or in the showroom, whichever the customer prefers.
- Roughly how many windows would you like to replace?“All of them, about 8”
- Do you have a preferred material?“PVC, but I'm open to advice”
- Is it a house or a flat, and which town?“A flat in a block”
- When would you like the work done?“Before winter”
- Would you prefer the showroom or a visit at home?“A visit at home”
While they compare quotes.
Customers take from a few weeks to a few months to decide, and they compare. Getting back in touch at the right time helps you not be judged on price alone.
- A few days laterA message to ask whether the quote is clear.
- After a week or twoA second contact, for doubts about materials and timing.
- End of seasonA simple question for people who haven't decided.
- Once they've chosenNo more messages: follow-up stops as soon as the customer decides.
What it does on its own, what goes to your team.
Whoever is in the showroom keeps looking after customers in person.
On its own
- Replies to enquiries even out of hours.
- Asks about quantity, material, type of home and timing.
- Books the measuring visit or a showroom appointment.
- Follows up with people who received a quote.
Straight to your team
- Complaints about installation or products.
- After-sales support and faults.
- Questions about tax relief.
- Large orders, such as blocks of flats and companies.
Questions
What windows and doors businesses ask before they start.
Customers only look at price. What difference does it make?
Price matters, but whoever replies first and gets back in touch after the quote has more chances to explain the differences. Automated communication handles exactly those moments.
I already have someone answering in the showroom.
Good. Automated communication covers out-of-hours enquiries and follow-ups after the quote, which are easy to lose by hand. Your showroom staff keep looking after customers in person.
Does it work for after-sales support too?
It can take the request and pass it straight to your team. Faults, complaints and after-sales support are always handled by a person.
We mostly work in certain months of the year.
That's exactly why it matters not to lose enquiries in the busy months. And people who ask out of season get a follow-up when the time is right.
We already have a website.
That's fine. You can take just the automated communication, or add a landing page for one product's ads.
Does it talk about tax relief or discounts?
No. Questions about tax relief go straight to a person, and we never promise percentages or discounts.
How much does it cost?
Prices don't change from one industry to another: they are on the Pricing page.
Not just windows and doors.
We work with businesses that live on enquiries and appointments. Windows and doors companies are one of them.